Life's a bit

brand inspiration for the curious mind

Why make an eyewear ad with dogs? Simply because.

(As good an answer as anything else.)

Quick notice

This Tumblr has been a lot ever since I started it.

It has been a repository for music.

It has been a repository for art.

It has been a repository for nothing. (i.e., I stopped using it)

And now I’m back on. Sorry Tumblr, I just love you too much to let you go.

So, what is Life’s a bit about? On top of all, it’s about inspiration. My own, from what I see, but most importantly the inspiration of those who give a damn to follow this blog in the first place (thanks a lot!).

But inspiration may come from everywhere, and I sure know mine comes from the most mundane of things (e.g. my inspiration comes from writing, visual elements and brain picks, among others). So I decided to turn this blog into a place where I share my brand inspiration: advertising pieces, digital strategy, mobile apps, guerrilla stunts, you name it.

Also, contrary to a previous decision, I will not make this a strict daily thing. I will publish as I find something worthy of being published and shared. So, no pressure.

Or maybe just a bit. But that’s just how I roll.

Smart way to recruit an Art Director by Jung Von Matt.

How to change something intrusive into something useful.